“This is the McChicken Sandwich. As soon as you leave, I’m going to go T. Rex on this thing.” – Paul
McDonald's does many things right, starting with their French fries, which are the international gold standard of fried potatoes. I have also commented in the past on their delicious Southwest salad. The McFlurry? McFuckable. Their food, with some notable exceptions (I’m looking at you McGriddle), is fantastic.
Where McDonald's consistently falls short, however, is in their marketing. Jesus they’ve got horrible marketing. Anybody who has ever seen a McDonald's commercial featuring rapping Chicken McNuggets knows what I am talking about.
(Pay special attention to the pop rocking Ronald McDonald)
McDonald's has a knack for appropriating the national zeitgeist and then getting it exactly and perfectly wrong. How they manage to so consistently mangle pop culture is beyond me, but they’ve been doing it so long that it seems to be part of their corporate DNA.
The way I interpret their marketing strategy is that they scour the landscape for trends, and then figure out a way to wring all the joy and authenticity out of whatever they find before presenting it to you, the consumer, as advertising.
So maybe it should come as no surprise that the good people at McDonald's are at it again. This time, they’re promoting their dollar menu with an animated web series entitled “(Dollar Menu presents) The Reality House Show.” You probably read the words “McDonalds animated web series/reality show parody” and think to yourself, “That sounds horrible.” Well you would be wrong to think that. Horrible doesn’t begin to describe how truly atrocious this thing is. I’ve never seen a more blatant and contrived example of corporate pandering in my life.